Wednesday, October 03, 2007

The Rise of the Music Surfer

What makes the latest Radiohead album In Rainbows stand out from the crowd - though I haven't even listened to it - is their record label and the price. Namely Zilch and Zero. Seriously. The album is available exclusively through their website, and what they are saying is this: pay what you want. Not very common for music albums, though I have heard of restaurants in India and elsewhere doing this sort of altruistic thing. Music label executives and producers are no doubt concerned, and didn't really expect Radiohead to pull this kind of a trump card out. What it says for the future of music can be read in this Time article.

As I've implied numerous times before, the only way to go from now is digital. Technology, yet again, shows its power.

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