Wednesday, September 19, 2007

Good news for New York Times loyalists

The New York Times will stop charging for access to parts of its site, (the Times Select articles), effective today.

Apparently they underestimated the number of visitors to their site that were being driven through Yahoo!, Google and other search engines. These users are less likely to pay to view articles than regular NYT loyalists, and the paper didn't want to lose out on the opportunity to generate more online revenue and page views.

Another one bites the dust. Long live online advertising - ha ha.

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